Samsung fined $14 million for deceptive smartphone advertisements • The Register

Home tech Gadgets Samsung fined $14 million for deceptive smartphone advertisements • The Register
Samsung fined  million for deceptive smartphone advertisements • The Register
Samsung fined  million for deceptive smartphone advertisements • The Register

The Australian Competitors and Client Fee has fined Samsung Electronics A$14 million (US$9.6 million) for making deceptive water resistance claims on 3.1 million smartphones.

The Fee (ACCC) acknowledged that between 2016 and 2018, Samsung introduced its Galaxy S7, S7 Edge, A5, A7, S8, S8 Plus and Observe 8 smartphones as with the ability to face up to brief dips in sea or contemporary water.

because it occurs document I attended the Australian launch of the Observe 8 and watched in surprise because it survived a quick dip and bubbles appeared to look from contained in the system. Your reporter remembers that Samsung claims the waterproofing displays the objective of designing a telephone that may deal with Australia’s out of doors way of life.

However the ACCC has labeled advertisements glorifying water resistance as a telephones characteristic deceptive.

“We reviewed hundreds of complaints from consumers who reported having issues with their Galaxy phones after they were exposed to water, and in many cases, their Galaxy phone completely stopped working,” mentioned Gina Kass Gottlieb, chair of the Anti-Corruption Fee.

The issue shouldn’t be that the telephones are leaked. As an alternative, Samsung has not suggested that if telephones cost after being dipped in, there’s a “fundamental possibility” that the charging port will corrode and cease working.

“Prior to the launch of Galaxy phones, Samsung Australia’s parent company, Samsung Electronics Co., Ltd., was already seeking to mitigate the effects of this charging port corrosion caused by charging after exposure to water,” in line with an ACCC assertion. “However, Samsung Australia’s marketing campaign has promoted the use of Galaxy phones in swimming pools and sea water while there is still a high possibility that Galaxy phones will be damaged by corrosion.”

The ACCC assertion notes that the fines allowed to be imposed have elevated considerably because the time of Samsung’s misconduct, so the corporate might have confronted a a lot greater invoice for its deceptive promoting. ®

Leave a Reply

Your email address will not be published.